In 2016, Forsythe Creative worked with petroleum services company, Oilfield Logix, to develop a new brand and website solution. After only a few years in business, this young Tulsa startup was beginning to experience promising results and was hungry for more.
The Oilfield Logix brand is a clean, but memorable presentation, incorporating traditional serifed type paired with more modern block text and iconography. The magnifying glass showcases to the company’s identity as a drilling activity database and intelligence company. The light green brand color suggests efficiency, freshness, and energy.
Like many technical services companies, Oilfield Logix faced the common challenge of communicating their brand and services to both experts and lay people. We worked closely together to created a platform for clear and compelling brand presentation through the OFL website. The complete web solution also includes a digital download e-commerce utility which allowed the company instantly increase new sales and ease of access to its products.